Privacy Policy

Last updated: March 20, 2025

This Privacy Policy describes how Tru Foods Ltd (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from trufoods.co.uk (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, security questions, and other information used for account security purposes.
• Customer support information including the information you choose to include in communications with us, such as when sending a message through the Services.

Some features of the Services may require you to provide certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include:

• How you access and use our Site and your account
• Device and browser information
• Network connection details
• IP address

Information We Obtain from Third Parties

We may obtain information about you from third parties, including:

• Vendors and service providers who help us operate our Site and Services (e.g., Shopify).
• Payment processors who collect payment details to process transactions.
• Marketing and advertising partners who help us tailor promotions and advertisements.

Any information obtained from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

• Providing Products and Services – We use your personal information to fulfill orders, process payments, arrange shipping, manage your account, and handle returns.
• Marketing and Advertising – We may use your information to send promotional content via email, text, or post. If you are in the EEA, the legal basis for this is legitimate interest under Art. 6 (1) (f) GDPR.
• Security and Fraud Prevention – We use your information to protect against fraud, unauthorized access, and other security threats.
• Communicating with You & Service Improvement – We use your data to provide customer support and improve our Services.

Allergy & Food Liability Disclaimer

Tru Foods Ltd manufactures and sells food products that contain coconut. While we take precautions to minimize cross-contamination, our products may be produced in facilities that handle other allergens.

Customers are responsible for checking ingredient labels before consuming our products. Tru Foods Ltd is not liable for any allergic reactions or health-related issues resulting from the consumption of our products.

If you have severe allergies, consult a medical professional before purchasing.

Cookies

We use Cookies to:

• Improve Site performance and user experience
• Analyze how users interact with our Site
• Serve targeted advertisements

For more details, see Shopify’s Cookie Policy.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

• With third-party vendors and service providers (e.g., payment processors, fulfillment partners, and IT services).
• For legal compliance (e.g., in response to subpoenas or legal requests).
• In connection with business transactions, such as mergers or acquisitions.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal data from individuals under 16 years old. If you believe we have collected such information, please contact us for removal.

Security & Data Retention

We take reasonable measures to protect your personal information, but no security system is 100% secure. We retain your information only as long as necessary for business and legal purposes.

Your Rights

Depending on your location, you may have rights over your data, including:

• Right to Access – Request access to personal data we hold about you.
• Right to Delete – Request that we delete your personal data.
• Right to Correct – Request corrections to inaccurate data.
• Right to Opt-Out – Unsubscribe from marketing communications at any time.

To exercise any of these rights, please contact us at: enquiries@trufoods.co.uk

International Data Transfers

If we transfer your data outside the UK or EEA, we use Standard Contractual Clauses (SCCs) or similar safeguards to protect your data.

Complaints

If you have concerns about our data practices, you may contact us. If you are in the EEA, you also have the right to lodge a complaint with your local data protection authority.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

📧 Email: enquiries@trufoods.co.uk
🏢 Address: Tru Foods Ltd, Enterprise Park, Pride Parkway, Sleaford, Lincolnshire, England, NG34 8GL, UK